Back To Basics With Studioe Fabrics & Me

Happy Monday Folks! Over the next couple of weeks or months, I plan on taking some time to tell you about all the basics carried by the various Jaftex Companies. Today, I am going to begin with Studioe’s basics.

Here is a link to where all the current Studioe basics can be found. Studioe now has 5 basic items. Some of the basic lines are larger groups (Just Color!, Peppered Cottons, E-Towels & Flannel Solid Basics) and others contain even just one sku (Small Talk label print). Without further ado, here is my spiel about the 5 basics:

JUST COLOR! AMARYLLIS

JUST COLOR!: The Just Color! line is the oldest of the basic lines that Studioe carries. In fact, we inherited it when we bought the company in 2010. With that being said, this one has certainly withstood the test of time and you can count on it being available for many years to come. Therefore, you shouldn’t be afraid to use this in any continuing program at your shop or on a finished product that you sell.

JUST COLOR! GREEN

Just Color! is currently comprised of 46 colors. The number has fluctuated over the years, but overall the sku count has increased overtime. Like any prudent business manager, I do review the sales of the colors on a yearly basis to see which are still relevant and turning sufficiently to be worth investing our money on. This 44/45″ Korean printed fabric is great to use to mimic flowing hair and the swirls provide great movement for any project. This fabric comes in 15 yard bolts. In addition, we do have mini color cards of this line for shop owners so that when customers come in they can use it for matching purposes and then have the shop owner order the colors that are required for said project.

PEPPERED COTTON COLOR BEGONIA LEAF (COLOR 21). I SELECTED THIS COLOR BECAUSE IT CLEARLY SHOWS THE 2 CONTRASTING COLORS THAT WERE USED TO MAKE THE FABRIC: RED + GREEN

PEPPERED COTTONS BY PEPPER CORY FOR STUDIOE FABRICS: Around 2012/3, Studioe’s lead stylist, Megan Downer, was fortunate enough to have engaged Pepper Cory. Megan was able to convince Pepper to design for Studioe. Pepper had a couple of successful print groups, but her biggest success was her pushing us to give Peppered Cottons a shot….no pun intended. After much coaxing, we went with Pepper’s suggestion and gave the shots a shot. Sorry, but I couldn’t help myself.

STONEWASH (COLOR 79) WAS ONE OF THE NEWEST COLORS THAT WE ADDED AND HAS BEEN A HUGE HIT. THIS ONE IS ALSO AVAILABLE IN 108″

If you didn’t know already, the Peppered Cottons are shot cottons. A shot cotton is a woven fabric where the threads in the warp and the weft or in other words the threads going in each direction (North/South & East/West) are different colors. This gives each color a unique quality and different affect when looking at the fabric from different angles. The possibilities are endless.

THIS IS DEEP SPACE (COLOR 98) WHICH IS UNIQUE IN THAT THE COLORS USED ARE BLACK + BLACK. IN THEORY, THIS IS REALLY A SOLID AND NOT A SHOT COTTON PER SE. FLAME (COLOR 16=RED+RED), TRUE ROYAL (COLOR 77=ROYAL BLUE+ROYAL BLUE) & WHITE SUGAR (COLOR 09=WHITE+WHITE) ARE OTHER COLORS THAT ARE REALLY SOLIDS TOO. WE MADE THESE BASED ON CUSTOMER DEMAND FOR SOME PURE COLORS.

The Peppered cottons are sold on 10 yard bolts as we want to encourage shops to carry as many colors as possible at a time. Shops can reorder as needed since we have these available all the time as a reliable basic. We also have a mini color card of this line for the shops to keep for color reference as I mentioned above about the Just Color! line. Overtime, the number of colors in this line have fluctuated based on testing new ones and getting rid of the slower sellers. Currently, there are 52 colors on the color card and in the line. As a side note, since the Peppered Cottons were so popular as a 44/45″ line, we decided to add it in 108″ wide too with much success. If you haven’t tested out this line, you are definitely missing out as many avid quilters have converted to Peppered Cotton users over straight solids. Lastly, I wanted to mention that Pepper was adamant that this fabric be heavier and beefy and it certainly is.

PATTERN 3140P/99 LABEL PRINT

SMALL TALK LABEL PRINT: A couple years back, Studioe had a quilting group about quilting i.e. sewing motifs and such. Anyway, the label print above was part of the line. It was such a hit and there was so much demand for it that we decided to make it a basic. By using the labels, it allows you to add a personal touch to every quilt by allowing you space to put a note to the recipient or special details about the project for historical purposes. If you aren’t already using labels as an added touch to your quilts, you should certainly consider it. A small piece of this fabric can go a long way unless you are very prolific in which case, you would need a larger piece.

STUDIOE BASIC TWO PLY FLANNEL SOLIDS: For those of you who like to use flannel for your quilting projects, we have the yummiest range of solid colors. These solids are 44/45″ and produced in Pakistan. Note that these fabrics are the 2 ply and are therefore more sumptuous than say the A.E. Nathan single ply flannels that we offer. There are currently 14 solid colors in this range and these are also available all the time.

E-TOWEL

STUDIOe E-TOWELS: About 3 years ago, we saw a demand for tea towels so we explored the possibility of getting into this product. Since we have an agent in India, we pursued this with him and the rest is history. We currently carry 20 different variations of towels: 6 solids and 14 designs. These towels are 20 inches x 27 inches and are sold 6 per pack. The towels are great for embroidery and aprons.

There you have it folks. Those are the details about the 5 basic lines carried by Studioe. My hope is that you make these fabrics an integral part of all your quilting projects today and for years to come.

14 Comments

  • Kara Benavides

    I really appreciate this review of your basics. But as a consumer, I am still frustrated with trying to finding stores that will carry a complete line. I would love to purchase 20+ sku’s of peppered cottons. But I am not willing to buy from 15 different stores. The “store locator” app is helpful to a small degree. But even it can be very frustrating when I visit various web sites for an hour with no success. I do live in a bit of a dry zone, when it comes to fabric. But my body and my finances will not support a shop of my own. I guess my latest “Wish” would be for you to have a list of stores that sell “Complete Lines” of fabric. I understand they may not want to carry “cranberry” from five different lines. But maybe business would support such a thing if supported by the manufacturer?

    • Scott Fortunoff

      HI Kara,
      This is a good suggestion, thank you. In fact, I believe it is something that we are working on with our programmers. Have a great week.
      Scott

    • Scott Fortunoff

      Hi Quilt ‘n’ Fabric,
      So I guess it was a good thing that I gave you more info. Glad to be able to help.
      Thanks.
      Scott

  • Barbara Esposito, TheQuiltedB

    Hi Scott – I have used The Just Color many times and I love that is adds color AND movement to what I am making without taking over the whole project. While I haven’t had the pleasure of working with the Peppered Cottons, they have always been on my fabric radar and I fully intend to check them out. Thank you for this rundown of the Studioe basics. Can’t wait to learn about the other lines.

    • Scott Fortunoff

      Oh Barb,
      I wouldn’t know if I was alive if I didn’t get a comment from you on every blog. You really are the greatest. Hopefully I can see you on one of my next trips to CT. Glad you like our basics.
      xxoo
      scott

  • Karen Montgomery

    Just Color is my hands down favorite basic in the industry. It is modern enough to work with FreeSpirit, yet not so overwhelming so that the right color can fit into a reproduction quilt. Keep those colors coming!

    • Scott Fortunoff

      Hi Karen,
      I didn’t think i knew you were such a fan, but great to know. Always appreciate your support. Hope you are well. Have a great week.
      xxoo
      scott

  • Lindy Lefebvre

    Henry glass reposted frogland friends by Nidhi of blue fish designs
    Where can I purchase this fabric in Ontario
    Thank you

  • Shirley Clark

    There are no pictures that can adequately show just how beautiful the peppered cottons are! I have a FQ set, and I love the feel of those fabrics. Just gorgeous!

    • Scott Fortunoff

      Hi Shirley,
      Glad you like the peppered cottons. They are pretty awesome if i couldn’t say so myself.
      Thanks.
      Scott