Welcome Fabric Fans!

Hi everyone, Catherine here!  We are well into #ScottSentMe2024. Since I am such a big #ScottSentMe fan, Scott asked me if I would like to supply today’s blog to tell you about our #ScottSentMe2023 travels.  I first participated in the #ScottSentMe challenge in 2019 (2nd year).  I stumbled upon the contest days before my husband, Kevin, and I were leaving on a road trip from Nova Scotia to Florida via Missouri (not exactly a direct route)!  I was very new to quilting. I didn’t even know that shop-hops were a thing!  I remember saying something like, “There’s this contest on Facebook where you go to as many fabric shops as you can…

I do not know about you, but I am dancing in September because I am so excited to share my favorite collections for the month. Put on your dancing or quilting shoes and let us groove into these favorites. Purely Neutral by Satin Moon Designs is my favorite collection shipping from The Blank Quilting Corporation this month. The grey and tan prints pair well with a variety of projects. They are a great option for blenders or to create a monochromatic quilt that will complement any space. The variety of textures will bring an artisan look to any project that you complete with Purely Neutral. My favorite pattern in the…

It’s on familia! The #ScottSentMe2024 challenge is in full swing as we near in on the end of week one of fun and excitement. With that, let me bring everyone up to speed on #ScottSentMe2024 today as it is still not too late to get involved if you are a consumer or a shop owner. The truth is that it is never too late to get involved until we reach December and then it is officially too late as the challenge will then officially be over. Even if you own a quilt shop and didn’t opt-in to the challenge here, that doesn’t mean that your shop isn’t fair game to be…

INSTRUCTIONS & RULES: PROOF OF VISITS:  PARTICIPATION:  WINNERS & PRIZES: *If someone who does not live in the United States or Canada wins, we will provide you with a cash equivalent prize. Note that this is the first year that travel outside the US & Canada is allowed. GOT QUESTIONS?  Remember to use the hashtag when posting: #ScottSentMe2024 With that, I wish you all much luck! Please don’t forget to have sew much fun! And lastly, please spread the word about the details of the contest to all of your quilty friends. Be safe, #ScottSentMe2024 PEACE!

Calling all retailers! This is your last chance to get your shop tour video submitted for the #JaftexVideoChallenge. You have 5 full days plus whatever is left of today. I get the feeling that, like previous years, we are going to get a rush of videos at the very end….I hope. At this point, it is very promising that we will exceed the number of participants from last year and that’s a good thing. Nonetheless, I do hope there is a massive influx of videos as it would be awesome to see some continued growth in the number of participants. Like anything else, we are all always seeking year-on-year growth.…

It’s nice to see some new retailers taking part in the video challenge this year. I am very excited and encouraged thus far by the submissions. Let’s keep it going strong! I have noticed great improvements in the quality of the videos, in general, this year, especially since we started this challenge 7 years ago. Many of you have come a very long way and your videos are just amazing! Please continue to support this contest by encouraging business owners to make a Facebook live video. Also, please take some time to go to my @JaftexPresident – Facebook Page to enjoy the tours that are posted there so far. The videos…

Hello #ScottSentMe2024 Retailers & Consumers, We are a few weeks away from starting the #ScottSentMe2024 Challenge. Woooo Hoooo! This is where I challenge consumers to see how many fabric businesses (not big box retailers) they can visit from September 1, 2024, to November 30, 2024. By the way, did you hear we are going global this year? Any quilt shop in the world can be visited to be included in your total shops visited. I wanted to take the time to make sure that all retailers know that they can opt-in to the challenge. When I say opt-in, I just mean that they want to post their info on my…

As I hope you know by now, for the entire month of August, my company and I are hosting the Jaftex Video Challenge. This is where we challenge our valued fabric reseller customers to videotape a tour of their shop or to create some other sort of creative video that will be posted on their business Facebook page. I then share that same video on my @jaftexpresident – Facebook page. The winner typically is the one whose video receives the most views at the end of August. This year, we mixed it up with various other categories for customers to win. Today, I wanted to take a moment to tell you why…

Let’s face it, retail today is not just transactional.  It is “Retail-tainment” –interactive, engaging, and entertaining, allowing for personal discovery and driving makers to your shop or online storefront.  FreeSpirit gives you what you need to excite your consumers, especially with the July 2024 Release.  Let’s begin with the very well-received TIM HOLTZ ECLECTIC ELEMENTS PALETTE – a program designed to drive customers to shops every month for the pink, red, and orange Palettes.  Now, get ready to add to the Palette color stories with Yellow (January); Neutral (February); and Green (March) – 10 new fabrics each month on 10 yd. bolts. Tim Holtz Eclectic Elements Palette, top left to…