• Tales Of A Fourth Generation Textile Executive: .COM Confusion

    Not too long ago I got an email that opened my eyes to the madness of what is occurring on the internet these days.  In the email, the customer was writing to me asking how it was possible that a Studioe fabric was being sold on walmart.com?  My first reaction was, “No Way.”  So I clicked on the link and low and behold, one of the Studioe fabrics was in fact being sold on walmart.com despite Studioe products being for Quilt Shops Only (read:  not for big box retailers). Allow me to explain.  In spite of the products being sold on the walmart.com site, it was not being offered by…

  • Tales Of A Fourth Generation Textile Executive: YES!

    I am taking the easy route this week with a recycled blog.  I just love this one and I think about it just about every single day including in my house with the kids.  So far we started the year with the no complaining diet.  I would say this blog too portrays another great potential New Year’s resolution.  If you haven’t followed my lead on “YES” in the past, no time is better than now.  Just try this…you too will realize how liberating it feels to say YESSSS! No!  No!  No!  That dirty little word has be driving me crazy lately because I have been hearing way too much of…

  • Tales Of A Fourth Generation Textile Executive: A Gem From My Grandfather

    Happy Monday Folks, I am so excited about this blog post.  It really isn’t a blog though.  Rather, this is 11 pages of Jaftex Corp. and Fortunoff family history in the words of my grandfather,  Everett, that I recently discovered.  It is a true gem.  I wish he were alive to read all my blogs and see all the social media stuff going on.  He would absolutely love it.  In any case, get on some good glasses or a magnifying glass and grab a bottle of something (grandpa preferred Vermouth) and take a walk down the textile memory lane.  Please enjoy the story and my grandfather’s sense of humor.  (If…

  • Tales Of A Fourth Generation Textile Executive: I Can’t Do This Without You

    Happy Monday Friends, In light of my 2018 resolution to not complain, I am going to make an effort not to complain in this blog post.  That is, in spite of the fact that I have a bone to pick with all of my friends and followers.  For those of my blog followers that don’t know, I have an  Executive Facebook page where I talk about fabric, my companies, the history of our business, the industry, the sewing machine giveaway, charity, my personal life, whatever is on my mind and so much more.  If we aren’t already friends there, please take a minute to be my friend….pretty please.  Doesn’t that sound…

  • Tales Of A Fourth Generation Textile Executive: Scott Hop With A Point

    This past December when I turned 45, I started to reflect on my past and dream about what the future might bring.  After much deep thought and introspection, one critical question kept crossing my mind.  Unfortunately, I just couldn’t stop thinking about it.  I haven’t been able to sleep over this much lately either.  I just don’t know what I am going to do.  Are you ready for this?  Please sit down and prepare yourself…. How much longer am I going to be blogging for? I have not been able to come up with an answer yet, but I do know that I need some more angles at a minimum. …

  • Tales Of A Fourth Generation Textile Executive: The 2018 ‘Complaining Diet’

    A new year is a time when many people make resolutions.  I imagine that most desire to lose weight, eat healthier or be a better person.  Losing weight is my year-round mission.  It is unfortunately a constant battle, one that I often lose.   I just love food.   What can I say?   I digress.  This is why I am so excited about the 2018 ‘complaining diet’ which should be a cake walk compared to all the diets that came before it. I was recently reading some CNBC articles and there was an one by Deepak Chopra and Kabir Sehgal, two gentlemen with extensive backgrounds on a multitude of subjects.  The article…

  • Tales Of A Fourth Generation Textile Executive: Happy New Year! & Free Sewing Machine Contest Revisited

    Dear Friends, On behalf of myself, my family and everyone at the Jaftex Companies, we wanted to wish you a very Happy New Year!  We hope that all your goals are achieved and that all your dreams come true.  To 2018!  Cheers! Each first blog in January contains a New Year’s message and a revisited blog post from the year.  Considering the impact of Scott’s Free Sewing Machine Giveaway Adventure in 2017, I feel that it is appropriate to revisit the blog that started the ball rolling.  Before I go though, I wanted to remind everyone that I will begin to call people again starting in January to see if…

  • Best Uncle

    The worst part of 2017 for me was when my Uncle Michael passed away.  In an effort to honor him in the year that he died, I wanted to share the eulogy that I presented at his funeral.  I was uncertain about sharing this at first, but I am proud of what I wrote for him.  In addition, I believe it did my amazing uncle the justice that he deserved.  I did my best to keep it short and to the point since I knew I would struggle emotionally if I went on for too long.  As it was, no matter how long or short, it was one of the…

  • Tales Of A Fourth Generation Textile Executive: 62 Reasons

    Today I am on the road and the hotel that I am staying at has the most amazing gym.  It has spectacular views of the beach and ocean and all the beauty that goes with it.  It is 620 am, I had a great night sleep and feel amazing so that I am going to start out with a short 6.2 mile run.  I know I am going to be eating a lot over the holidays so I have to step up the exercise to battle the bulge.  I realize that exercise only does so much vs the food, but I am doing what I can as there is nothing…