Welcome Fabric Fans!

This summer has been awfully slow on the blog comment front and to be perfectly honest this summer is wearing me down personally. Therefore, in lieu of a well thought out and detailed blog, I am going to do a photo blog in honor of the 85th anniversary of when my great grandfather, Jacob A. Fortunoff, started Jaftex. Jaftex is the parent company of Studioe Fabrics and several other companies.  As you must know by now, I hope, I am the fourth generation in the business (hint: check the name of my blog).  I will save the detailed and well thought out blogs for when everyone gets back from the…

The people have spoken and so far it looks like Barnacle Bay by Debi Hubbs is leading the pack in sales of the 7 new Studioe July lines. What is not to love about the soft color palette of this line?  How about the adorable sea creatures and birds?  What about the beautiful blender in pattern 3207?  No wonder this line is doing so well.  And check out this panel!  I can’t stop laughing at the whale shooting the water up in to the bird’s bottom. In close second is the Dream Catchers line by Lucie Crovatto.  The overseas customers that previewed this line at the last Quilt Market absolutely…

Happy Summer Studioe fans!  Like you, I too need a vacation once and awhile.  The thing is that I am not really taking an actual vacation, but rather I am only taking a vacation from the Tales Of A Fourth Generation Textile Executive blog for this Monday.  I am hoping to squeeze in some time for an actual vacation before the summer ends. My fingers are crossed, but the prospects are dim.  Anyway, this week I am off to South Carolina for work. Hoping to have a new and interesting blog for next Monday.  Until then, stay cool, drink a lot of water and keep on quilting and sewing.Summer Scott

  Congratulations to Aimee Gevin for winning the Just Color! bundle giveaway! Today Studioe is giving away a beautiful bundle of the Peppered Cottons Checks and Plaids. Aren’t they beautiful?  To enter to win, all you have to do is enter through the Gleam box below.  *Contest ends July 23rd, 11:59m EST.  Open to US residents only.*     Peppered Cottons Checks and Plaids Giveaway

In honor of the ensuing 85th anniversary celebration of when my great-grandfather started Jaftex, the parent of Studioe Fabrics, I thought I would discuss some of what I am calling Jaftexisms.  Basically, these are expressions or mottos that we frequently toss around in the office. I am sure that I have made reference to several of these Jaftexisms throughout my blogging career.  We probably didn’t invent any of them, but we definitely live by them. “It is what it is.”  When you boil this one down, it really just means that a situation is presented in a certain way as reality and now we need to deal with it.  In other…

A question that I am frequently asked is, how is a quilt line developed? This is truly a great question. In my family of companies, our lines come to life in various different ways of which I will discuss below. I imagine that there are many other approaches that other companies take, so I can only speak from my own experience, here goes.1. We buy art and develop a line. There are tons of studios in New York that have unlimited amounts of art to sell. These studios have various artists that contribute to their broad portfolio of designs that they offer. Each studio has a specialty or at least…