Tales Of A Fourth Generation Textile Executive: Consistency
Tales Of A Fourth Generation Textile Executive: Consistency
It is 9 am Thursday morning and I am sitting at Amer’s Deli in Ann Arbor, Michigan pondering the last two weeks of my work travails and travels, prior to heading to my appointment at Pink Castle Fabrics. Last week I was in the Carolina’s, showing off the new Studioe and Henry Glass lines, videotaping a YouTube video previewing the Studioe May release and visiting all my fabric at the SNS warehouse. After finishing the video, I sat down with my Studioe marketing, advertising and social media team. That sounds very official and fancy, but in all honesty, it was just 3 of us: me, Vanessa and our newest social media guru, Katie.
As we got to talking about some ideas for Studioe, the conversation turned into a schooling for me about how we need to get some consistency going. The point being that if we want to continue to gain followers, things need to be done more consistently. For example, I need to start blogging weekly. So, with that, I intend to have a blog posted every Wednesday. That way, you can put it in your calendar to read Scott’s blog every Wednesday after 9 am for the rest of your life. In addition, I am going to have to do something similar with Pinterest, Instagram, Twitter, Facebook, YouTube, etc. Drum roll please……in order to be able to do all these tasks, I finally caved and bought an IPhone. Vanessa told me that the IPhone was the panacea for all my woes….thus far it definitely isn’t. In any case, you can expect more consistency from me and Studioe in the coming weeks and months. The truth is that everyone likes a little consistency in their lives. So in my infinite efforts to make Studioe totally amazing, I will be bringing the consistency. I hope you appreciate it.
Finally, if you are intending to go to the Quilt Market in Pittsburgh, I would love to set up an appointment. Please contact me by replying to this blog or emailing me at scott@jaftex.com….you will be happy you did. Off to Pink Castle! Have a great weekend.
Scottconsistency.