The Jaftex Facebook Live Shop Tour Video Challenge Transitions Perfectly Into The #Scottsentme Consumer Challenge

We are about 1/4 the way into the Jaftex Facebook Live Shop Tour Video Challenge. Things are moving along really nicely. It is great to see so many of our Jaftex customers stepping up right out of the gate.

I have seen great improvements in the quality of the videos in general. Covid has forced many business owners to step up their video game and it is showing. It’s kind of nice to see something good (improved videos) come out of something bad (Covid).

Please continue to support this contest by encouraging business owners to make a video, but also please take some time to go to my @jaftexpresident Facebook page to enjoy all the tours too. Take the opportunity to transport yourself to fabric stores around the US and Canada. It will be the cheapest vacation you take all year…assuming you don’t buy too many of the amazing fabrics that are offered. Ok, maybe it won’t be the cheapest…lol.

With that all being said, I want to mention how truly amazing it feels to see so many of the contest participants show off the products that the Jaftex companies sell. It’s an honor to have such great customers that speak so highly of our products, our team and our companies in general. You are going to think I am a baby, but some of the videos make me tear up as it just feels so good to see the hard work of my team come to fruition.

What’s truly amazing is that I saw most of these fabric lines being developed from their inception. Now, those same lines are in shops almost a year from the time they were conceived. I am sure that consumers can relate to these feelings as they wait so long from the time we start showing a line to when it is actually available for purchase.

Now, onto the master plan. The master plan is that we host the Jaftex Facebook Live Shop Tour Video Challenge for the entire month of August. This contest is for my Jaftex customers. The thing is that we take this a step further by following up the customer challenge with a challenge for what I like to call, “My customers’ customers” aka consumers. That contest is called Scottsentme.

In August, we all get to enjoy virtually visiting oodles of fabric businesses. Then, we kick it into second gear when I challenge consumers aka “my customers’ customers” to visit as many fabric businesses as they can from September to the end of November. That is the crux of the Scottsentme Challenge.

We will have more details on the Scottsentme contest soon, but in the meantime, I wanted to explain how it made perfect sense for one contest to follow the other. Anyone who is going to participate in the Scottsentme Challenge should be watching all the videos and treat them as advertisements or invitations to that business for the Scottsentme Challenge. In other words, if you consumers see something you like, you should plan to go get it and have a blast traveling around safely for the Scottsentme Challenge.

In a nutshell, I just wanted to explain to you how there is a method to my madness. I also want to show the world how the Jaftex team is pushing the envelope to contribute to bridging the gap between consumers and retailers. We are also working hard to get our industry as much exposure as possible. In the end, everyone in the fabric industry wins when our exposure rises in a positive way.

Thanks for playing along and contributing to making our industry more amazing than it was yesterday!