H&H Americas, Here Comes Team Jaftex

The H&H show was centered around Cologne, Germany for many years. In the past few years, H&H tested the waters in the U.S. It has been slowly and steadily growing. Quilting fabric suppliers have helped to fuel the recent growth. Now, it has finally reached the point where the Jaftex brands need to be present in a more meaningful way as many of our customers are attending. With that, let me tell you what you can expect from the Jaftex Companies.

The Jaftex team will be at both 611 (FreeSpirit Fabrics, Henry Glass Fabrics, Studio E Fabrics, The Blank Quilting Corp., & A.E. Nathan Co., Inc.). The Fabric Editions/3 Wishes team will be at booth 1440. We will also be offering 3 Wishes, Stof, Sykel and Oasis Fabrics at our booths too.

You can expect to see Nancy Jewell, the Managing Director of FreeSpirit Fabrics. Liz Dougherty, the FreeSpirit Sales Manager. Sharon Thornton, the Inspiration Manager. Ben Rubin, the Jaftex New York Vice-President of Sales. Cliff Garfinkel, Jaftex New York Sales Manager. From Fabric Editions, you can expect to see Managing Director, Kristen Supulski, Director of Sales, Dean Bryant, General Merchandising Manager for Crafts, Gena Rudge and Ashley Grant, Senior Merchandising Manager. In addition, we will have many of our Jaftex sales reps in attendance too. As for me, my brother Greg and I will be there on May 1-2. We hope that you can come by to say hello and hopefully sit down to write some orders too. PLEASE NOTE THAT THERE WILL BE A SHOW SPECIAL. Thank you in advance!

Please note that we will have the brand new Henry Glass May release on hand at the show so you can be one of the first to see it. We will also be offering Renaissance Ribbons from Tula Pink based on the exclusive distributorship that we recently solidified. We will also be offering Minky which is a new item for the Jaftex companies that is picking up in popularity. And of course, we will have lots of quilting cottons, flannel fabrics, wide backs and sew much more. From Fabric Editions, make sure to stop by booth 1440 to see all the newest crochet kits. In addition, stop by and see the newest 3 Wishes collections or the latest opening price-point precuts from Fabric Palette.

Now, allow me to tell you about some exciting events you won’t want to miss as well as some important details:

  • The show is open Wednesday (May 1), Thursday and Friday from 10 AM to 5 PM.
  • There will be an art exhibit featuring Quilts on an English Farm by Kaffe Fassett (August delivery). Also, Anna Maria will have quilts on display from Blueprint Quilting (November delivery). Make sure to check out the Anna Maria Fenceline Quilt which is offered as a fabric kit from FreeSpirit Fabrics.
  • Tuesday, April 30, FreeSpirit Fabrics will be offering a product academy with special guest appearances in room 34 from 4:45 PM to 5:15 PM.
  • Tuesday, April 30, in room 26 from 4:45 PM-5:15 PM, Leanne Anderson and daughter, Kaytlyn Kuebler of the Whole Country Caboodle will be there to present new fabric lines. They will also be discussing their new pillow wrap club.
  • Wednesday, May 1, FreeSpirit designer, Seth Apter, will be running a Learning Lab to discuss Fabric Framework. This will be from 10:30 AM to 11:15 AM on the show floor. Seth will be sharing a fun and artful project that is perfect for makers of all skill levels. It will be using his recent collection, Live Out Loud.
  • Wednesday, May 1, there will be a fashion show at 5:15 PM. You can expect to see fashion items made by influencer @quilting_elissa (Elissa Ziccardi) using the Roar collection by Tula Pink.
  • Thursday, May 2, Tula Pink will be at the Renaissance Ribbon booth from 10 AM-11 AM. Make sure to go check out the new ribbon that the FreeSpirit sales team will be selling.
  • Thursday, May 2, Tula Pink will be in the FreeSpirit booth from 4 PM to 5 PM. Come on by to say hi!
  • Stacy West of Buttermilk Basin will be at 1038 with lots of amazing items for sale.
  • Henry Glass designer, Leanne Anderson of the Whole Country Caboodle will be at booth 1425.

That’s all for now on H&H Americas. I am excited to see what this show is all about and how it compares to Quilt Market. I will be sure to report back in a few weeks.

For all who are coming to the show, I wish you safe travels and hope to see you soon!

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