Welcome Fabric Fans!

Today, I will wrap up the Jaftex July 2023 line release preview finishing with none other than Studio E Fabrics. The Studio E release contains 9 new groups that will ship from February to April 2024. Let’s dive right in. Bella Blue Birds by Jennifer Brinley contains 14-SKUS and ships in March. I really like it when the title of the line is very descriptive as that makes my job easier. As it says, bella, meaning beautiful, and blue birds is what this line is about. Not only does it have blue with birds, but it has pops of orange and red too. There are some really great paid-for projects…

It’s Wednesday! I hope you all have been hanging in there with me and this week’s blog series of high-level previews of what the Jaftex July 2023 releases will look like. Monday, I showed you what The Blank Quilting Corp. was offering. Tuesday, we had FreeSpirit from Nancy Jewell, the Managing Director of FreeSpirit. We are here now for Henry Glass and tomorrow I will finish it up with Studio E! Brushstrokes by Color Principle, shipping January, 21 amazing colors of this new basic (see below), fat quarters, 2.5″ strips and 5″ and 10″ charms. We got it all for you! It is a new texture design that mimics the…

by Nancy Jewell, FreeSpirit Managing Director Fireworks are not just for the 4th of July. The FreeSpirit July Release will generate bursts of inspiration for your creativity, stash and/or shop. Let’s start off with the Kaffe Fassett Collective February 2024.  Within the 47 SKUs, you will find new designs from Kaffe Fassett and re-imagined designs from Brandon Mably and Philip Jacobs. Add in the 6 new colors of re-orderable Reflections by Brandon Mably and you have every reason to cut up these brilliant, colorful fabrics. If you are looking for a reason to use your Kaffe Fassett Collective Classic Plus pre-cuts, the Mondo Bag will get you rolling.  This fun-to-make…

Happy Monday Folks! Today is a big day because all of the Jaftex Companies have their new July lines going live on the websites and color cards are shipping to reps and distributors all over the world. Usually, I would do one big preview for all the companies, but I decided it was too much for me and you. Instead, there will be blogs about each of the July releases starting today with Blank (BQC). Tuesday will be FreeSpirit (FSP). Wednesday will be Henry Glass (HG). Thursday will be Studio E (SE). In other words, it’s in alphabetical order. Got it? Are you ready? Let’s do this! Celestial Galaxy by…

I hope you all read my blog from February 1, 2023, regarding the fact that I am bringing back my sewing machine giveaways. If not, you can go read it by clicking this link: Sewing Machine Giveaways Are Baaaacccccckkkkk! With that, as I mentioned in the original post, every month on the first of the month, I am going to advise you here on my blog at www.scottfortunoff.com of a Jaftex-related Instagram page that you need to visit, like and follow to get started and have a chance to win a sewing machine. Thereafter, on the 7th day of the month (July), I will post a question for you to answer on that…

Happy Tuesday and happy July 4th to my favorite blog readers, my family, my customers, my employees and my valued suppliers. I hope you all had a fabulous weekend and now have the opportunity to enjoy this special day with family and friends. The Jaftex team had yesterday off so they are all enjoying an especially nice long weekend. We should all relish this day as it commemorates our national independence dating back to 1776. We live in such a great country. We should all be very thankful to have gained this independence and all the privileges that go with the independence. With that, please make sure to eat a…

I hope you all had a nice weekend. Today, I am here to tell you about my favorite July shipping collections from my companies. Let’s dive right into it. For The Blank Quilting Corp., I picked Desert Bloom by Allison Staffin. This is Allison’s first line for Blank. For starters, I want to show you one of the free projects that are being offered for this line. To me, this explains exactly why this is my favorite line. I adore the panel in the center with the fabulous shades of color in the sky. If you can’t tell why I love this line based on the above project, allow me…

Summer is finally here! Do you know what that means? Yes, of course, you do! The Jaftex Facebook Live Shop Tour Video Challenge is right around the corner starting August 1, 2023. If you were paying close attention, you will have realized that in the title of this blog that I just call the contest the Jaftex Video Challenge. There is a good reason for that. Let me tell you about it. When it comes to social media and guiding our customers, we always like to be on the cutting edge to help our customers stay on top of the ever-changing social media environment. As such, we did a little…

I am revisiting my Father’s Day blog from 2019 and updating it. As another Father’s Day is upon us, it makes me start to think, where would we be without Jacob A. Fortunoff? Jacob A. Fortunoff is the JAF in Jaftex and he is the one that got the ball rolling for our family in the textile industry. I am sure great-grandpa Jack would be pretty amazed to know that we are deep into the fourth generation with the fifth generation on deck and our business remains healthy and vibrant. He would also be pretty amazed at how the business has changed over the years. I think about great-grandpa Jack…

I hope you all had a nice weekend. Today, I am here to tell you about my favorite June shipping collections from my companies. I am excited about the June shipping lines because June is when we wrap up shipping on all seasonal (Xmas, Halloween & Harvest) collections for the year. So without further ado, let’s dive into my favorite June shipping collections. For the Blank Quilting Corp., I picked Farm Country by Laura Konyndyk. I didn’t pick it as my favorite because I am a farm guy as you all know good and well that I am not that. I am a city guy. But for me, it’s more…