Welcome Fabric Fans!

It sure has been a long time since my last quilt market in October 2019. 3 years later, we are getting back on track. Quite frankly, I am looking forward to it as I miss seeing so many customers who I only really get to see at the quilt market. I sure hope many others feel the same so that my team and I aren’t sitting around looking at each other and twiddling our thumbs. Anyway you slice it and no matter what happens, team Jaftex will be walking around with smiley faces and making the best of the quilt market. Unlike many competitors that I hear are unfortunately not…

There will be some changes going into effect later this year with respect to the Jaftex Warehouses. With that, I figured that I would let you in on what’s going to transpire as you know I love to keep you all in the loop. Before I do that though, let me give you a little back history. As you probably know by now, when we purchased FreeSpirit Fabrics in 2018, there were a bunch of changes that occurred with the warehouses that we were using. First, the gentleman who we were contracting all of our cutting and shipping with at SNS South in Seneca, SC decided to retire. That in…

It’s on familia! The #ScottSentMe2022 challenge is in full swing as we near in on the end of week two. With that, let me bring everyone up to speed today as it is still not too late to get involved if you are a consumer or a shop owner. The truth is that it is never too late to get involved until we reach December and then it is officially too late as the challenge will then officially be over. Even if you own a quilt shop and didn’t opt-in to the challenge here, that doesn’t mean that your shop isn’t fair game to be visited for the challenge. Every…

Calling all retailers! This is your last call to get your shop tour video submitted for the #JaftexVideoChallenge. You have 9 full days plus whatever is left of today. I get the feeling that, like previous years, we are going to get a rush of videos at the very end….I hope. At this point, it isn’t very promising that we will exceed the number of participants from last year, but such is life. So, I really do hope there is a massive influx of videos as it would be awesome to see some continued growth in the number of participants. Like anything else, we are all always seeking year of…

We are a week into the Jaftex Facebook Live Shop Tour Video Challenge. Things are moving along really nicely so far. It is great to see so many of our Jaftex customers stepping up to the challenge right out of the gate. It’s nice to see some new participants too this year. I am very excited and encouraged thus far. I have noticed great improvements in the quality of the videos in general, especially since we started this challenge 5 years ago. Covid has forced many business owners to step up their video game and it is clearly showing. It’s kind of nice to see something good (improved videos) come…

Dear Every Quilter In The Universe, Attention! Attencion! Achtung! This is Scott Fortunoff speaking, one of the biggest cheerleaders of the quilting, sewing and textile industry on the planet….maybe even the biggest. And, the biggest cheerleader of my fabric reselling customers everywhere. I need a favor this month from all my quilting friends. Yes! You! Can you help? Pretty please? For the entire month of August, I have a challenge going for my valued Jaftex customers. It is called the Jaftex Facebook Live Shop Tour Video Challenge and you can read more about it here. In a nutshell, I challenge my fabric reseller direct customers in the US & Canada (for…

We at the Jaftex Corporation (FreeSpirit Fabrics, Henry Glass Fabrics, Studio E Fabrics, The Blank Quilting Corp., A.E. Nathan Co., Inc., 3 Wishes & Fabric Editions) are ready to launch the fifth iteration of the Jaftex Facebook Live Shop Tour Video Challenge for our valued customers.  I know that I am going to hear lots of excuses as to why people won’t be submitting a video this year, like last year, the year before that and the year before that. Therefore, I am going to debunk those excuses right here and now and recycle this post from years ago.  Funny how some things just never change. I hope I can…

As I hope you know by now, for the entire month of August, my company is hosting the Jaftex Facebook Live Shop Tour Video Challenge. This is where we challenge our valued fabric reseller customers to videotape a tour of their business and post it on their business Facebook page. I then share that same video on my @jaftexpresident Facebook page. The winner is the one whose video receives the most views at the end of August into very early September. (See last week’s blog post for more details.) Today, I wanted to take a moment to tell you why I think this contest is so important for our industry…